Jessica Tong

Senior Product Designer

Sydney, AU.

About

Senior Product Designer working across consumer, marketplace and SaaS products, from research and problem definition through to polished UI and delivery. Experienced in multi-user journeys, accessibility, search and discovery, and design systems across web and mobile. I work closely with product and engineering, and use Claude and Cursor to
accelerate research, prototyping and iteration

Work

Nearmap

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Senior Product Designer (Contract)

Sydney, New South Wales, Australia

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Summary

Led end to end UX for a pricing and packaging transformation across an enterprise SaaS platform, helping customers transition to a new subscription model.

Highlights

Designed account administration experiences that helped customers prepare teams and permissions ahead of pricing changes.

Designed account administration experiences (teams, roles, permissions) that helped customers prepare ahead of pricing changes, working closely with engineering through to delivery.

Fitbit Ace LTE, Google

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Senior Product Designer (Contract)

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Summary

Iterated on parent-child communication and safety features post-launch, using real-world usage data and customer feedback.

Highlights

Explored phone number-based access for trusted contacts (e.g. grandparents), removing a key adoption barrier for less tech-confident users.

Contributed to the design system, extending components across wearable and mobile app.

Refined emergency contact experience and edge cases across communication systems.

Nearmap

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Senior Product Designer (Contract)

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Summary

Defined the self-serve onboarding experience and account structure for prospective customers, from user flows and wireframes through to development-ready designs.

Highlights

Designed mapping and coverage discovery experiences that made geospatial data simple.

Fitbit Ace LTE, Google

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Senior Product Designer (Contract)

Sydney, New South Wales, Australia

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Summary

Designed parent onboarding for a zero-to-one connected kids smartwatch, collaborating with engineering to design resilient error handling flows so parents were never left without a next step.

Highlights

Designing calling and notification flows across watch and companion app, including incoming call UI, the calling system and trusted contact invitation and management

Designed the Movement page, translating real time activity data from wearable to mobile into a simple, scannable view of daily move goals, step count, and active minutes

Gumtree Australia

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Senior Product Designer

Sydney, New South Wales, Australia

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Summary

Improved marketplace search and discovery, reducing zero-result dead ends and helping buyers broaden searches when relevant listings weren’t available.

Highlights

Redesigned notification UX, increasing push opt-ins by 18% on iOS and 4% on Android, validated through testing and iteration.

Like Family

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Senior Product Designer (Founding Designer)

Sydney, New South Wales, Australia

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Summary

Founding designer for a two sided care marketplace connecting people with disability and older Australians with support workers, working end-to-end across research, product strategy, UX and UI.

Highlights

Established the design practice from the ground up: research, usability testing, cross-functional workshops and a WCAG AA-aligned design system across web and native apps.

Redesigned onboarding and matchmaking, increasing new-user bookings by 23.3% through prototype-led customer validation.

Led a product-wide rebrand across the marketing site, mobile app and web app alongside a Rails-to-React migration.

Koala

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UX/UI Designer

Sydney, New South Wales, Australia

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Summary

Introduced user interview sessions and fortnightly Customer Service syncs to surface buyer pain points; insights led to product page improvements that reduced purchase uncertainty across the e-commerce experience.

Highlights

Designed and shipped product launch pages for new product lines, contributing to a brand refresh and new design system.

BlueChilli

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Product Designer

Sydney, New South Wales, Australia

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Summary

Webcoda

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UX/UI Designer

Sydney, New South Wales, Australia

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Summary

Holler Australia

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Junior Digital Designer

Sydney, New South Wales, Australia

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Summary

Digital Arts Network, TBWA

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Junior Digital Designer

Sydney, New South Wales, Australia

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Summary

Volunteer

Co-organiser

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Product of SYD

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Mentor

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IxDA Mentorship Program

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Education

Academy XI

Sydney, New South Wales, Australia
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User Experience Design

Tractor Design School

Sydney, Australia
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Digital Design

UNSW

Sydney, New South Wales, Australia
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Bachelor Industrial Design

COFA, UNSW

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Bachelor Fine Arts

Skills

Product Design

user experience design, wireframing, interaction design, visual design, prototyping.

UX/UI Design

user interface design, usability, visual communication.

Design Research

user research, user interviews, user testing, design thinking.

Tools

Figma, Photoshop, Illustrator, Axure RP, Rhino, SolidWorks, Sketch, InDesign.